LINKEDIN COURSES

Why should we brand ourselves professionally and create content on LinkedIn?

LinkedIn is the most suitable digital platform for our branding efforts because it is favored globally by C-suites and industry leadership. It is where headhunters trawl for talent. 

Since Microsoft acquired LinkedIn in 2016 for a whopping US$26.2 billion, the platform has expanded beyond job search to include micro learning and thought leadership.

ABOUT THE TRAINER

I began posting on LinkedIn early in the pandemic. In 2020, LinkedIn placed me on their inaugural LinkedIn Top Voices list for Singapore, which acknowledges experts who are driving today’s professional conversations on LinkedIn. 

I receive eight million impressions on my LinkedIn posts every year, and LinkedIn’s editor-in-chief Daniel Roth highlighted me as a creator to follow in his weekly newsletter. 

Today, I conduct B2B corporate training, virtual bootcamps and 1:1 LinkedIn coaching for VIP clients. Check out a profile piece on my work in Yahoo Finance (Nov 2023).

_{Photo: With LinkedIn CEO Ryan Roslansky at the Bloomberg New Economy Conference}