I’m Dr. Juliana Chan, an MIT-trained scientist turned media entrepreneur, and a LinkedIn Top Voice from Singapore.

As a branding coach and speaker, I help senior executives and founders grow their visibility, expert authority and influence online.

This FAQ answers the most common questions I get about building a trusted expert brand, creating signature content, and leading with thought leadership on LinkedIn.

💬 LinkedIn Branding FAQ

1. What’s the biggest mistake executives make on LinkedIn?

Treating it like a resume instead of a trust-building platform. Your profile should tell stories that demonstrate expertise, not just list achievements.

2. Should executives post on LinkedIn daily?

Consistency beats frequency. Post one to three times weekly with strategic content rather than daily low-value posts that lead to burnout.

3. How do I write a LinkedIn About section that converts?

Include your inflection point story, social proof, your framework or methodology, and a clear call to action. Make it about their transformation, not your credentials.

4. How do I write LinkedIn posts that get engagement?

Start with candy hooks, not broccoli hooks. Short, curiosity-inducing first lines beat long, jargon-filled openings every time.

5. How does LinkedIn generate clients for consultants?

Strong content creates a 24/7 top-of-funnel for business. It attracts ideal clients to your DMs without cold outreach.

6. Should consultants share free advice on LinkedIn to attract clients?

Give your expertise freely in content. Your implementation, frameworks, and personal guidance are what clients pay for, not information.

7. How do I convert LinkedIn engagement into revenue?

Make clear offers in your content. Many professionals fail to open their mouth and tell people what they're selling or how to work with them.

8. What’s the ROI of personal branding for executives?

Personal branding helps mitigate future losses. Executives with strong brands command higher salaries, speaking fees, and board positions.

9. How do executives position themselves as industry experts?

Share proof-of-success content: client results, case studies, speaking engagements, and behind-the-scenes expertise that demonstrate authority.

10. How do I differentiate my personal brand as a consultant?

Niche down radically. Specialists earn more than generalists, and the narrower the niche, the more powerful the brand.

11. How do I build credibility if I'm transitioning my career?

Leverage transferable skills and tell your career pivot story. The conflict and transformation in your journey create powerful connection.

12. What’s the first step to building brand authority?

Google yourself. Your digital footprint is your first impression. Then align every touchpoint (LinkedIn, bio, press quotes) to form a cohesive message.

13. What’s a signature framework and why do I need one?

Frameworks turn abstract expertise into tangible intellectual property that others can cite, teach, and license.

14. How can storytelling help executives build trust and influence on LinkedIn?

Facts tell, stories sell. Senior leaders earn followership by narrating transformation, how they failed, learned, and grew. Vulnerability used strategically becomes authority.

15. How do senior executives build lasting professional legacies?

Through signature content, thought leadership, and strategic visibility that establish your frameworks and ideas as industry standards others reference.

16. How do I future-proof my executive career?

Build a personal brand now. In five years, you'll wish you'd started today, especially if facing retrenchment, AI-related restructuring, or wanting a portfolio career.

17. How do I future-proof my brand in the AI era?

Double down on what's non-replicable: human judgment, emotional intelligence, and discernment. Technology scales output, but trust still requires a human face.

18. How do I scale my brand beyond myself?

Systemize your expertise. Package it into programs, workbooks, or frameworks that others can deliver. When your ideas work without you present, you've built a legacy brand.

19. What’s the difference between reputation management and personal branding for executives?

Reputation is earned behavior. Brand is engineered perception. You build reputation through performance, but you design brand through storytelling. The strongest professionals manage both consciously.

20. How can I work with Dr. Juliana Chan?

I offer one-on-one executive branding coaching, keynote workshops, and corporate training on LinkedIn storytelling, thought leadership and personal brand strategy.

My executive training programs are designed for senior professionals and teams who want to build influence, expert authority and credibility online. You can get in touch via email or connect with me on LinkedIn.

21. Does Dr. Juliana Chan give talks or workshops on LinkedIn branding?

Yes. I regularly speak at industry conferences and give corporate workshops on topics like personal branding, storytelling for professionals, and executive visibility on LinkedIn.

My sessions are tailored to inspire action and empower professionals to grow their influence online. To book a keynote or workshop, email me today.

Building a personal brand that reflects your expertise takes clarity, consistency and strategy.

Over the years, I’ve helped thousands of industry professionals and entrepreneurs strengthen their voices, grow their influence, and position themselves as trusted experts.

If you’d like personalized guidance or to invite me to speak at your next event, contact me or connect with me on LinkedIn.