A day in the life of a LinkedIn coach

Feb 01, 2024
A day in the life of a LinkedIn coach

Find Your Superpower newsletter 044

Read time: 3 minutes

Topics covered: LinkedIn coaching, social media strategy, personal branding, storytelling for business


Yesterday was a busy day of coaching, and my heart is full.

I thought I’d try something new today, which is to take you through a day in the life of a LinkedIn coach!


Wednesday, 31 January 2024:

06:00 Wake up, put both kids on the school bus, get ready for work

08:00 Drive to LinkedIn to give a talk to the LinkedIn APAC sales team during their two-day offsite meeting (thank you Frank Koo for the invitation)

09:00 Share my four-year journey with the team and some branding and storytelling tips

10:30 Take obligatory selfies with the LinkedIn logo


If interested, here's a fun reel of my visit to the LinkedIn Asia-Pacific headquarters:

... and follow me on Instagram for more reels!


11:00 Grab a quick lunch and multitask by writing a LinkedIn post and answering some DMs and comments

12:00 Return home and quickly run through my emails, WhatsApp messages and DMs on Instagram and LinkedIn

13:00 Review my notes and the research materials prepared by my team for my second LinkedIn consultation for the day, thankfully a virtual meeting

14:00 Lead a 90-min consultancy session on social media strategy for an awesome corporate client, whose social media accounts on six platforms we audited and made suggestions for improvements

15:30 After the call, I brainstorm further and delegate writing roles to my colleagues who will help me to assemble the consultancy report

16:00 Back to my overflowing emails and DMs. Chat with my bootcamp participants and 1:1 clients, and work on the curriculum for my upcoming six-week LinkedIn bootcamp, which has fully sold out!!! (PS: you may waitlist here for a future bootcamp.)

17:00 An early dinner with my family and a sudden code switch to "MOMMY MODE". I take my son to his swimming class after dinner. By the way, I strongly believe in work-life balance, and so my colleagues never hear from me (and know that I prefer not to be disturbed) after 6 pm on a workday. When you are a CEO and mom, finding balance is key!

21:00 Put the kids to bed, chat with my friends and family on social media, and go to bed. 


🧧Lunar new year sale! 🧧



Whether you're a business leader or a professional executive, this limited-time Lunar New Year offer will allow you to find your brand and voice on LinkedIn for your career and business endpoints.

For two weeks until 11 February, I am running a rare Year of the Dragon sale, where I am offering both of my on-demand LinkedIn courses at an unbeatable price of US$123 (usual price: US$99 each).

Learn how to brand yourself on LinkedIn with FIND YOUR SUPERPOWER and learn how to create content and network on LinkedIn confidently with THE LINKEDIN SUCCESS MINDSET.

Don't miss out—seize this combo deal before it ends. Let's level up and unlock abundance on LinkedIn together! 🧧🛒✨

(This offer ends on Sunday, 11 February, 12 midnight GMT +8:00)



Thanks for reading issue 044 of my weekly Find Your Superpower newsletter.

For those of you who are new to my newsletter, Find Your Superpower is subscribed to by 33,000 people on LinkedIn and email, and discusses the following three goals: (1) Making a career transition, (2) Professional branding on LinkedIn, and (3) Reinventing ourselves for the future of work.


Here’s how we can stay in touch:

1. I would recommend you purchase my course, The LinkedIn Success Mindset. In this all-in-one guide to LinkedIn, we will learn how to manage our mindset, take action and avoid making cardinal sins on the platform.

2. If you are very new to LinkedIn, consider my masterclass on LinkedIn professional branding, Find Your Superpower: How to Rebrand Yourself on LinkedIn. This 1h on-demand video course that will help you identify your professional brand, write a brand statement from scratch, and launch your brand on LinkedIn. Don’t muck around for years on LinkedIn, sort your profile out quickly!

3. Buy both courses at 38% off in my Year of the Dragon 2024 sale

Let's stay in touch.

Subscribe to my Find Your Superpower weekly newsletter & WhatsApp community: