FIND YOUR SUPERPOWER NEWSLETTER

My weekly Find Your Superpower newsletter covers these themes:

  • Making a career transition
  • Professional branding on LinkedIn
  • Reinventing ourselves for the future of work

Join 38,000+ subscribers and receive this free newsletter in your email inbox every Sunday morning. 

You’ll also be the first to hear about upcoming webinars and bootcamp launches.

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From employee to entrepreneur mindset

Find Your Superpower newsletter 066

Read time: 5 minutes­­­   

Topics covered: Mindset, branding, LinkedIn 30-day challenge


 

I have been really busy. In a good way.

This week I had three public engagements, one of them being very special to me: I conducted a...

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LinkedIn is too serious... play a game with me!

Find Your Superpower newsletter 065

Read time: 3 minutes   

Topics covered: Gamification, free game, habit formation, LinkedIn


 

I have just closed enrolment for my upcoming six-week LinkedIn bootcamp as Cohort 3 is now fully booked. You could join the waitlist here!

...

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Build and they will come (is a lie!)

Find Your Superpower newsletter 064

Read time: 5 minutes   

Topics covered: Storytelling, attraction marketing, entrepreneurship


 

 

“Are you Juliana?” said someone who walked up to say hello to me at Starbucks.

I was editing a print magazine for a client...

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Pro branding tips (not just for influencers)

Find Your Superpower newsletter 063

Read time: 5 minutes­­­     

Topics covered: LinkedIn branding, LinkedIn bootcamp


 

At my recent EcosySTEM Summit for Leaders in STEM on Thursday, I gave a workshop on personal branding to the 100-pax science and...

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Why LinkedIn isn’t fun for many people

Find Your Superpower newsletter 062

Read time: 5 minutes     

Topics covered: LinkedIn content marketing, analytics, bootcamp


 

I’ve been having a busy few weeks on school vacation with my family at Club Med Maldives (more to come in next week’s...

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What it means to find your voice

Find Your Superpower newsletter 061

Read time: 5 minutes

Topics covered: Personal brand, storytelling, LinkedIn bootcamp


 

Earlier this week I received a sweet message from someone on LinkedIn. This is what she wrote (paraphrased for anonymity):

“Hi Juliana, I’ve enjoyed...

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Distribution vs Conversion

Find Your Superpower newsletter 060

Read time: 5 minutes

Topics covered: Brand awareness, conversion marketing, lead generation


 

Most people think that I coach others on LinkedIn branding and storytelling.

I suppose that’s true.

But my work goes much deeper than that—I help...

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Do you have a memorable brand?

Find Your Superpower newsletter 059

Read time: 5 minutes

Topics covered: Branding, executive coaching, LinkedIn bootcamp launch


 

I have a venture capitalist friend who wears orange exclusively.

I mean religiously.

Those of you in the ASEAN startup and VC space would immediately know who I...

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I challenged someone. She now has a blue badge.

Find Your Superpower newsletter 058

Read time: 3 minutes

Topics covered: LinkedIn, branding, storytelling


 

Two years ago, I met a friend for coffee.

Let’s call her Penny*.

(Story anonymized and shared with her permission.)

Like everyone else, Penny was a “lurker” on...

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The law of attraction on LinkedIn (is real)

Find Your Superpower newsletter 057

Read time: 5 minutes

Topics covered: law of attraction, mindset, professional branding


 

One thing that continues to surprise me is that some folks don’t realize that they have a negative persona online.

Really? Me? Negative?

Nah… I’m...

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