LINKEDIN BOOTCAMPS

Six-week executive training programs

 

All of us are busy professionals looking for career, business and financial outcomes. In 2024, we may hope to find a new job, create a stronger funnel for our business, and become more visible among our industry peers.


But perhaps we may be wondering how to:

ūüí°come up with a sustainable content strategy on our own
ūüí°articulate clearly our professional brand to our target audience
ūüí°overcome low (or no) growth and engagement on LinkedIn¬†

BOOTCAMP OVERVIEW


Our six-week virtual bootcamps combine on-demand video modules with self-directed writing gyms, fireside chats and live Q&A sessions. They are designed to deliver practical outcomes linked to a deeper understanding of personal branding, business storytelling and the LinkedIn algorithm. 

While our bootcamps focus primarily on LinkedIn, the strategies learnt here are most certainly applicable beyond LinkedIn, especially for those in sales & marketing, leadership, learning & development, public speaking or coaching roles.

 

BOOTCAMP DELIVERABLES

‚úÖ Gain a stronger awareness about your professional brand

✅ Complete your LinkedIn profile and fix your security settings

‚úÖ Learn how to craft engaging and focused stories in your LinkedIn posts

‚úÖ Embark on a stepwise plan to establish credibility and authority on LinkedIn

‚úÖ Understand the LinkedIn algorithm and apply it to make informed editorial decisions

‚úÖ Consolidate knowledge learnt at live fireside chats and Q&A sessions

✅ Create six original LinkedIn posts based on weekly prompts 

BOOTCAMP MODULES

Over six modules, we will cover a wide range of topics ranging from professional branding to business storytelling and a deeper understanding of the LinkedIn algorithm.

REBRAND YOURSELF ON LINKEDIN

  • Branding basics for professionals
  • Complete your LinkedIn profile
  • Fix your security settings

 

THE ANATOMY OF A LINKEDIN POST

  • The basic structure of a LinkedIn post¬†
  • Business storytelling for success
  • Learn how to select a good story for LinkedIn

 

LINKEDIN THOUGHT LEADERSHIP ROADMAP

  • Embark¬†on a 12-month journey to building credibility, trust and authority on LinkedIn
  • Editorial framework planning¬†

 

LINKEDIN ALGORITHM PRIMER

  • An introduction to the LinkedIn algorithm
  • Apply this knowledge of the algorithm to improve your engagement on LinkedIn¬†

 

BEST PRACTICES ON LINKEDIN 

  • How to engage with posts on LinkedIn
  • Make effective connection requests
  • Network on LinkedIn like a pro

 

BRANDING BEYOND LINKEDIN

  • Advanced LinkedIn features
  • A short discussion on what's next beyond LinkedIn

 

BOOTCAMP PARTICIPANT PROFILE

Our bootcamp participants are a diverse bunch of growth-minded individuals, ranging from business leaders to mid-career professionals, entrepreneurs, consultants, trainers, coaches and speakers.

Entrepreneurs & business owners

Small business owners, solopreneurs and freelancers hoping to create a stronger business funnel on LinkedIn.

Mid-career professionals

Mid-career professionals and executives looking for career advancement into leadership positions.

Coaches, trainers & speakers

Speakers who are keen to build a stronger LinkedIn profile to improve their visibility among key decision makers.

BOOTCAMP INSTRUCTOR

Juliana Chan is an MIT-trained scientist turned media entrepreneur, and a Young Global Leader of the World Economic Forum.

Juliana’s LinkedIn journey began in early 2020, when she started posting actively during the pandemic lockdown. That same year, she was named an inaugural LinkedIn Top Voice for Singapore.

In 2023, she started coaching business leaders and creating educational content around LinkedIn.

Read about her LinkedIn coaching in Yahoo Finance: How scientist-turned-CEO Juliana Chan created a new LinkedIn-coach career

FAQs
BOOTCAMP WAITLIST


Our forthcoming six-week bootcamp in February 2024 bootcamp sold out in three weeks.

Please join the waitlist to be notified first about any future bootcamps and to receive early-bird discounts:

JOIN THE WAITLIST FOR FUTURE BOOTCAMPS: